Woman putting on the Oneberrie towel Vertically and horizontally

Doctor says "bath 2-3x per week"

That’s only for hygiene. Bathing isn’t just about getting clean — it’s a powerful sleep cue.
Just 5–10 minutes in warm water can lower cortisol, raise melatonin, and calm the nervous system.
The “2–3x per week” advice is a public health guideline — not a sleep strategy.
Bathing works best when it’s part of a trusted routine.
Calm. Clear. Kind.
The timing, transitions, textures, and tone all matter.

Bath for Sleep Tools
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Sleep
Soothe the brain, settle the night
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Knowledge
Own the evening. Build habits that last.
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Intentional
Show up nightly. Trust the process
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Sensory
Shape what it feels like in their skin
Mom reaching for a Oneberrie towel as her Infant is in the tub

POV: Sleep isn't the goal...

Babies don’t sleep on command — they sleep when their nervous systems feel safe. Safety builds comfort. And comfort builds sleep.

It’s not about strict routines. It’s about repeatable and predictable cues. It teaches the their brain what comes next, training their nervous system to calm.

The goal is how you start & support sleep — not how you keep it.

Shop First Bath Bundle

My baby has eczema...

We know this isn’t easy. Eczema brings a different kind of empathy — the kind that shows up for the skin, the sleep, and the stress.
Bathing isn’t off the table with sensitive skin. In fact, it can be part of the solution.
Daily short baths in warm water, followed by moisturizer — soak & seal — help hydrate the skin and calm inflammation.
This isn’t about soaps and smells. It’s about gentle healing.
“Bathe less” is a common misbelief — not what your baby’s skin may actually need, which is more.

Bare. Lotion

The Oneberrie Difference

Sleep deprivation makes us desperate for sleep—but blind to how we build it.
Tech cribs rock and bounce. Sleep sacks insulate. Swaddles hold tight.
But none of them build lifelong habits around sleep skills.

Our patented, wearable Good Night Towels help parents create calm, build sleep cues, and make bedtime routines feel natural — starting at bath time.
It’s not just for drying—it’s for signaling safety, reducing stress, and building sleep cues before the crib and sleep sacks even matter. Because calm isn’t optional at the end of the day. It’s essential.

What Parents Are Saying

Little girls wrapped in towels

Our philosophy

Raising good humans starts with building good habits.
Evenings, sleep, and bedtime aren’t about quick fixes — they’re about showing up with intention for a growing human.

You won’t control every night. Some will be perfect, some messy, most somewhere in between.
But when you show up consistently, predictably, and with unconditional nurture — you’re doing more than getting through the evening.

You’re supporting development.
You’re building trust.
You’re shaping resilience.
You’re tuning into the behavioral and biological synchronicities from the start.

You’re setting your child up for lifelong success — not just short-term sleep wins.

A message from our Founder