5 Reasons Mindful Parents are Ditching Generic Baby Towels

1. Pro-Nurture

For many new parents, their own baby is the first they ever hold or bathe. Remarkably, 80% of an adult’s brain development occurs between the ages of 0-3 years, and 90% by age 5, all shaped by experiences. We aim to ensure these early experiences, including bath time, are truly exceptional.

2. Cry-free

Every baby has a unique temperament, making it difficult to predict how they will cope with life's ordinary moments. Minimize bath time distress is a great way to nurture attachment even for the most high-needs newborn. Our babies are always honest about their needs. It's our job listen.

3. Better sleep

Baths are more than just about hygiene and fancy water. They can promote better sleep for babies. A soothing bath routine is a great move uncomfortable gas or help with day and night confusion. Co-bathing is a great way for skin-to-skin nurture.

4. Soft & Gentle

It's more than just about being soft and trendy. Baby skin is 20-30% thinner. Our bamboo and cotton materials provide unmatched gentleness and absorption.

5. Safety

⭐⭐⭐⭐⭐ Being able to securely lift my slippery baby out of the tub in my chest with focus and ease made me (and my baby) feel so relieved. I can't imagine doing it any other way.

Ready to upgrade your bath experience from unknown to PREPARED? Get 15% off your first order.

Essentials for every chapter of babyhood, childhood and parenthood. Towels and linens that won't disappoint you.