I wasn’t trying to invent a baby product. I was trying to survive the evenings.

As a new mom—and an engineer—I found myself blindsided. Witching hour would hit and everything fell apart: a screaming baby, a cold bathroom, and a routine that felt like chaos wrapped in exhaustion.

I thought: This is the best we’ve got?

That’s when I realized something no one was saying out loud: The baby industry treats evenings like an afterthought.

They sell products, not systems. Towels, not rituals. Sleep aids, not regulation. But bath and sleep aren’t separate.
They’re one connected process.

Bath isn’t hygiene—it’s the first cue that calm is coming.

So I created Oneberrie: a company built on the science of regulation, the reality of parenthood, and the belief that good nights don’t just happen—they’re designed.

We make sensory-safe, wearable towels and calming tools that help babies regulate and parents reset—starting from the very first bath.

No shame. No fluff. Just smart, soothing systems that actually work.

Today, we're proudly based in Invermere, BC, with products made right here in Canada. Over 20,000 families are now using our patented tools to transform bath time from chaos into calm—and own their evenings.

Because the problem was never you.
It was the system. We’re here to rewrite it.

—Sue-Rose

Founder, Engineer, Mother of three, Builder of better nights