I didn’t set out to make a baby product.
I set out to survive the evenings.

As a new mom—and an engineer—witching hour hit like a storm: no plan, a slippery baby out of the tub, endless sleep attempts, zero calm.

I thought: This can’t be the best we’ve got.

The truth? The baby industry missed the plot. We’re whole-brain humans, but they treated us like fragments.
Sleep advice without science. Bath goals reduced to hygiene. Products instead of rituals. Towels without support. Gadgets without understanding. No holistic picture of how we grow from baby to child.

But bath and sleep aren’t separate.
They’re one continuous process.

Bath isn’t just hygiene—it’s the first cue of calm. It tells the nervous system: you are safe, you can rest.

So I built Oneberrie. Not to add another generic “baby product,” but to connect the dots between science, nurture, and survival.

We check all the boxes when it comes to bath as hygiene, sleep, and sensitive skin. Our products are sensory-safe, lock in moisture, pH-balanced, and gentle. No gimmicks.

No shame. No fluff. Just simple, science-backed systems that work. No experience required.

Today, 20,000+ families use our patented tools to reclaim their evenings—and raise not only happier humans, but stronger ones.

Because the problem was never you.
It was the system that led us to believe we were incapable of better.

And we’re here to rewrite it.

—Sue-Rose

Mother. Engineer. Nurture practitioner. Builder of better nights.