Parental Readiness That Protects Performance
Installing biological stability during the most disruptive transition of a working life.
Parenthood Isn’t a Perk. It’s a Biological Transition.
Parental leave, fertility benefits, and childcare policies matter but they don’t address the physiological and cognitive shift that determines whether a parent returns regulated, focused, and retained.
That shift happens before sleep breaks, before burnout shows up, and long after leave ends.
This is the gap Oneberrie fills.
Real Support. Real Outcomes.
50% of women leave the workforce within five years of having a child.
89% of men don’t take paternity leave.
Most companies respond with:
- a blanket policy
- a congratulatory gift
- a one-time gesture
But the real drivers of disengagement aren’t symbolic.
They’re sleep fragility, cognitive overload, and identity destabilization, quiet forces that compound nightly and surface months later as attrition.
We Install the Evening Handover — Before Performance Degrades
Oneberrie is a neuroscience-grounded parental readiness benefit that installs predictable evening regulation during the most sensitive transition of parenthood.
- Not therapy.
- Not training.
- Not content consumption.
Infrastructure.
When evenings stabilize, sleep readiness improves.
When sleep readiness improves, parents return clearer, steadier, and more resilient.
What improves when evenings are predictable:
- Engagement — reduced cognitive fatigue
- Productivity — fewer error-prone days
- Retention — lower post-leave attrition
- Team Stability — less quiet disengagement
- Utilization — no stigma, no signaling required
This isn’t about “supporting parents.”
It’s about protecting performance during biological transition.
Two Interventions. One Outcome.
Bath-to-Rest Installation Tools
Each participating parent receives the First Bath Bundle; the physical system that anchors calm, predictability, and sleep readiness from day one.
- Delivered privately and autonomously
- No manager involvement
- No disclosure required
- No ongoing effort from HR
This installs regulation before nights fragment.
Guided Installation Blueprint
Parents receive access to a self-led course from Oneberrie founder Sue-Rose Read.
Not motivational content.
Not parenting advice.
Clear guidance on:
- nervous-system regulation
- sleep readiness
- identity integration
- sustaining performance under biological load
This blueprint supports the person, not just the policy.
Why this works at scale
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Equal by Design
Built for birthing, non-birthing, adoptive, and LGBTQ+ parents — without assumptions or hierarchy
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Private, Not Performative
No group calls. No public participation. No wellness theater. Parents engage quietly, on their own terms.
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Zero Lift for HR
Oneberrie runs in the background — measurable impact without operational drag.
Install Parental Readiness. Before Attrition Appears
Let customers speak for us
from 279 reviewsI have purchased (and will continue to purchase) many towels over the years and they are always my go to gift! Everyone loves them, they are so functional, cute and well made!
First-Bath Bundle
My niece loves it. Thanks you
Corporate Onesie
First-Bath Bundle
Looking forward to receiving this sweet gift from my employer.
First-Bath Bundle
First-Bath Bundle
My friend loves these products. The hooded towels are so convenient!
First-Bath Bundle
Upsize to Large
First-Bath Bundle
I have given several of these towels to new parents and they all have such great feedback on them. They say they are “game changers” for bath time and some of them have turned around and gifted them to friends. I’ll continue to give them as gifts because I know they are well loved and appreciated.
First-Bath Bundle
This is the 2nd one I purchased. I purchased the first one over 2 years ago for our grand daughter. The towels are soft and big. I love how they go around your neck so it is easy to wrap your little ones when you take them out of the tub.