The Best Way to Dry Well

SHOP SMART TOWELS

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Towels Unlike Any Other

There's more to bathing than simply soaking in fancy water. Our philosophy is that getting out deserves the same opportunity for magic as getting in. Bathe well. Dry well. Be Well.

How Our Baby Towel Works

Step 1:

Put it on.

Position terry facing out and flannel against your chest. For Premies and Newborns; clasp short-end loop and button around your neck. For Infants; Clasp Long-end loop and button around your neck. Standing kids: Hold in your arms to warm the flannel.

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Step 2:

Bathe baby.

Bathe your little one - In the sink or the tub. Every towel comes with our "How to bath" tips. Remember, Bath is the segue to sleep and the transition makes all the difference.

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Step 3:

Bundle them

Using both hands, bring your baby to your chest & love. Best practice: Fold towel over baby's toes for vertical wear and across their side for horizontal wear. Stand kids get to be wrapped like a burrito.

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Simple & Smart

Our innovative and easy-to-use button and loop system takes the guesswork out of getting babies out of the tub; Mom & Dads alike.

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Built to last

Canadian-made luxury craftsmanship ensures durability, absorbency & softness, baby after baby.

FAQ
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Made to Last
Baby after Baby
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Super Service
Always a human
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Pro-Nurture
Child Centered Care