• It's not just a towel, It's the experience.

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It's not just a towel, It's the experience.

Functional (baby)love

Classic and Ageless

Bath-time made easy

Every wonder why people towels are rectangular and baby towels are square... ME TOO. As a mom of three, each of my babies challenged the status quo of the "baby towel". Why are they square for the most vulnerable and slippery stage and rectangular for the rest? Why don't they fit when newborns stretch from the fetal position or grow? Why are they so thin when baby's can't regulate their temperature? I knew that there had to be a better way. I hope you love it as much as we do.

⭐⭐⭐⭐⭐ "My son hated getting out of the tub. Saw an ad for your towels so thought I'd give it a try. He loves it and hasn't cried once at bath-time. We are in love with it."

Innovating Ordinary

SHOP towels

Not sure what to pick? Attending a baby shower?

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How we do bath-time.

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We would love to see your experiences and connection

#ordinaryperfected @oneberrie