Towels that go beyond Ordinary

Because they are extraordinary

Smarter Towels, Happier Experiences

A Safer, More Intuitive baby towel.

We innovated a towel that takes all the guesswork out of baths. Our towels & linens are unique and intuitive, prioritizing your baby's comfort, attachment, and safety while supporting your postpartum journey. Even if you've never considered the intricacies of bathing yet, we have got you covered for the best experience.

Simple & Smart

Our innovative and easy-to-use button and loop system takes the guesswork out of getting babies out of the tub; Mom & Dads alike.

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Built to last

Canadian-made luxury craftsmanship ensures durability, absorbency & softness, baby after baby.

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  • 1. Ready

  • 2. Swaddle

  • 3. Head

  • 4. Body

  • Newborn wrapped in classic towel

    5. Out

  • 6. Massage

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Essentials for every chapter