Thoughtfully Innovated

A towel for every stage of growing up - Guaranteed.

SHOP SMART TOWELS

A Safer, More Intuitive baby towel

Take the guesswork out of bathing with our hands-free towel. From newborns to standing kids - we've got you covered. We know that even in ordinary bath routines, that inevitably turn to sleep routines, we can nurture deeply positive somatic experiences - that last a lifetime.

How It Works

Step 1:

Put it on.

Position terry facing out and flannel against your chest. For Premies and Newborns; clasp short-end loop and button around your neck. For Infants; Clasp Long-end loop and button around your neck. Standing kids: Hold in your arms to warm the flannel.

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Step 2:

Bathe baby.

Bathe your little one - In the sink or the tub. Every towel comes with our "How to bath" tips. Remember, Bath is the segue to sleep and the transition makes all the difference.

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Step 3:

Bundle them

Using both hands, bring your baby to your chest & love. Best practice: Fold towel over baby's toes for vertical wear and across their side for horizontal wear. Stand kids get to be wrapped like a burrito.

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Simple & Smart

Our innovative and easy-to-use button and loop system takes the guesswork out of getting babies out of the tub; Mom & Dads alike.

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Built to last

Canadian-made luxury craftsmanship ensures durability, absorbency & softness, baby after baby.

FAQ

Our newborn bath routine

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  • 1. Ready

  • 2. Swaddle

  • 3. Head

  • 4. Body

  • Newborn wrapped in classic towel

    5. Out

  • 6. Massage

1 6
Try it all - SHOP OUR FIRST BATH BUNDLE

Essentials for every chapter