Unlike anything on the market...

Welcome to parenthood. It's not an easy ride, especially when you're a first-time parent... But we're here to take some of the guesswork out--at least when it comes to bath-time.

Our luxuriously smart towels are purposefully designed to help parents master the art of baths, and provide comfort, connection and a dependable experience for new babies. Let’s normalize first-baths without tears and nurture magical moments of preparedness, closeness and trust for all that follow.

Single Towels & Bundles

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"I never thought about that..."


My Son HATED getting out of the tub. I saw an ad for your towel so I thought I'd give it a try, I needed us to not feel awful. He loves it now and hasn't cried once at bath-time. We are in love with it. Becky

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Created and Patented by an engineer who needed a better solution to the age-old dilemma of getting her tiny babies in and out of the tub with more predictability and less improvise.

Not sure what to pick? Attending a baby shower?

⭐⭐⭐⭐⭐ "I love it. I wish I had it when she was a newborn, that would have come in handy because she was so floppy and slippery!!"