As a new parent, you’ve probably heard the standard medical advice: "Bathe your baby just 2-3 times per week to protect their delicate skin." This is excellent advice given as a general recommendation to the public, and it's true when viewed through the lens of skin health because of soaps and smells and all the extras. But what if we told you that’s only half the story?
The full picture is about intention becoming habit becoming second nature. A bath isn’t just about hygiene; it’s one of your most powerful, scientifically-backed tools for helping your baby—and you—prepare for better sleep and get better sleep regardless of method.
Better Bath for Better Sleep
Think about the “why.” When you focus on the process—how you prepare your baby for sleep—you’re doing more than just getting them clean. You’re engaging in a neurological process that signals to your baby’s body that it’s time to rest.
A warm bath temporarily raises their body temperature. As your baby emerges from the water, their body naturally begins to cool down. This gentle change in core body temperature is a natural signal to the brain that sleep is coming. While formal bath-to-sleep studies are more common in adults, the same physiological principles apply. This nurturing routine helps regulate a baby’s stress response, influencing their developing neurobiology and setting a foundation for a calmer nervous system that will serve them throughout adulthood. This simple, gentle act becomes a cornerstone of a consistent bedtime ritual.
The Experts Agree: Routine is Key
The method of using a bath to signal the end of the day isn't new. Governing bodies and baby care experts universally agree on the importance of a predictable bedtime routine. Nurses, midwives, and doulas across the world have been practicing this method for decades, using the predictable sequence of events—the warmth of the water, gentle drying, and comforting touch—to help babies transition to rest.
The American Academy of Pediatrics (AAP) and The Sleep Foundation both highlight a regular bedtime routine, often including a warm bath, as a crucial tool for helping children develop healthy sleep habits.
This approach also aligns with dermatological advice. The “soak and seal” method, often recommended by dermatologists for sensitive skin, can be a part of a nightly routine. You simply soak in warm water, gently pat dry, and lock in moisture with a cream or lotion.
Our Mission: A Better Way with Knowledge
You might be thinking, "You sell baby towels. Of course you'd say that."
You’re right to be skeptical. Some brands want you to stop learning; we want to be the reason you start.
Think about it this way: You trust car seat companies to be experts in car safety, and their expertise is what makes the product reliable. We're no different. We took a method practiced by nurses and midwives and made it easy for you to do at home. Our expertise isn't a conflict of interest—it's our core mission.
Better bath. Better sleep.
Better bath isn’t just for tonight. It’s a better beginning for a lifetime.
We offer a different way with knowledge and experience.
The wisdom to choose it is yours.
"I cannot teach anybody anything. I can only make them think." - socrates
